Helping high-functioning professionals reclaim control of alcohol, without shame, extremes, or white-knuckling. Whether you drink daily or only on weekends.
High-achieving professionals, men and women, performing well by every external measure, who know alcohol has quietly become a default they’d rather not rely on. Whether that’s an automatic drink most evenings, or a pattern of drinking heavily when the weekend arrives.
Not people in crisis. Not people who identify as having a drinking problem. People with a performance and habits question, daily drinkers who can’t switch off at 5pm, and weekend drinkers who can’t stop once they start.
Most approaches treat alcohol as a willpower problem. The Alcohol Reset treats it as what it actually is: a nervous system problem, a habit architecture problem, and an identity problem. Nervous system first, understanding why the urge exists before attempting to change it.
Together they address the habit at every level, physical, psychological, behavioural, social, and identity.
The root cause of most evening and weekend drinking in high-performers is a depleted nervous system reaching for its fastest regulation tool. Breathing, movement, sensory grounding, and cognitive techniques are introduced early and built on throughout.
Alcohol habits follow a predictable structure: cue → routine → reward. The programme works on each element, identifying triggers, redesigning the danger window, and building replacement rituals that meet the same need without the cost. Clients don’t white-knuckle; they replace.
Blood sugar dysregulation and poor sleep are two of the most underappreciated drivers of alcohol urges, both the 5pm weekday pull and the Friday escalation. Earlier eating, sleep hygiene, and blood sugar management reduce urge intensity before any willpower is required.
Shame, self-talk, and identity are the layers most programmes ignore. Through structured journaling, self-talk reframing, and a deliberately built identity statement, clients don’t just change what they do, they change how they understand themselves.
There is no single right path. Clients choose their approach: mindful drinking, gradual reduction, alcohol-free weekdays, intentional weekend drinking, or a temporary reset, based on their specific pattern. The final phase builds a personal philosophy, non-negotiables, and a maintenance plan that lasts well beyond 12 weeks.
Nervous system first, where most programmes fail.
The first phase doesn’t rush to change. It builds the foundation: understanding the stress–alcohol loop, mapping triggers, auditing the pattern, and introducing regulation tools. Only in Week 4 does the client choose their path.
Momentum builds. The deep work begins.
Urge surfing and the activity list build the skill of riding out the urge. The stress-stack audit and blood sugar guide address physical drivers. Social scenario planning prepares for real life. The identity and shame work creates the shift that makes change last.
Making transformation permanent.
The final phase addresses what most programmes ignore: what happens when things go wrong, and what happens after the programme ends. The slip plan, high-risk scenario planning, philosophy, non-negotiables, and maintenance plan are the client’s to keep.
60-minute 1:1 sessions, each with a clear agenda built from your weekly check-in form and current phase.
A short, structured form before each session that keeps accountability consistent and sessions focused.
Access to your coach between sessions for questions, support, and encouragement, for wobbles and wins, not just crises.
One or more tools each week: trackers, planners, worksheets, guides, and reference cards, all built for this programme.
The nervous system explainer, regulation menu, blood sugar basics, and sleep hygiene guide, the educational foundation.
Social scenario planning, scripted responses card, and post-event debrief, prepares you for real life, not just sessions.
Built in Week 9, before it’s needed. Removes the all-or-nothing thinking that undoes most people’s progress.
Personal philosophy template, non-negotiables worksheet, and identity statement builder, the work that makes change permanent.
Completed in Week 12, a complete system for sustaining progress: habits, early warning system, review schedule, support contacts.
Want ongoing support after Week 12? Continue with monthly or quarterly sessions at a reduced rate.
I’m a performance and habit coach with a background in psychology (UCT), executive and life coaching, and over 20 years working alongside some of the world’s most driven people, in corporate boardrooms, start-up ecosystems, government, and health education.
I served as Programme Director for a Stanford University health-education initiative in Africa, have worked closely with heads of state and global entrepreneurs, co-founded an investment fund, and held executive director roles across telecoms and technology. I’m also a yoga teacher, runner, South African Muay Thai Champion, daily meditator, and mother of three boys.
This programme was built from my own realisation that even one or two glasses of wine each evening was quietly costing me sleep, training performance, and presence. It has since helped both daily drinkers and weekend heavy drinkers, because the nervous system science behind both patterns is the same. Understanding that changed everything.
No pitch. No pressure. Just a conversation about where you are and whether this programme is the right fit. If it is, we agree a start date and you receive your welcome email the same day. If it isn’t, I’ll tell you honestly and point you toward what might serve you better.